Postgraduate·Master of Science
MSc Marketing
Consumer behaviour, brand strategy, market research, pricing, digital channels and marketing analytics.
01 Overview
About MSc Marketing
Consumer behaviour, brand strategy, market research, pricing, digital channels and marketing analytics.
How the programme runs
Case-led and project-based, frequently including a live client brief, with a dissertation or applied consultancy project.
A Master of Science of this kind typically runs 1 to 2 years full time, though the exact structure, credit weighting and assessment pattern are set by each institution.
Careers
Brand and product marketing, market research, digital marketing and agency work.
Entry requirements are set by the institution and often by the individual programme, so check them against the specific course you intend to apply for rather than assuming the subject has one standard.
02 Careers
Where it leads
Brand and product marketing, market research, digital marketing and agency work.
Next Programme discovery
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